Western Digital. Your World is Safe.

Western Digital is an American computer data storage company and one of the largest computer hard disk drive manufacturers in the world. They needed a print campaign to announce the release of their latest, advanced internal Hard Drives, designed specially for gamers, digital artists and technology geeks. Our idea was based on the mind set of the target group, be reimagined and showing how the world inside their own secure and safe Hard Drives will look like.

We also came up with a concept for a social website, hosted by Western Digital, as a platform for people with common interests, to meet and share common interests, such as gaming, technology of digital art.

  • Role Concept and Art Direction
  • For Western Digital
  • Date 2013
  • Type Print and digital
  • Agency HUG Digital