Pachin is the leading paints company in Egypt. They need a creative TVC to launch a promotion for one of their products, PACHIN’s Super Dreton 777 , a base coat used by most Egyptian painters. Every time they bought the product they get the chance to enter a raffle draw to win a brand new car.

At that time the Egyptian government was starting to take extreme measures regarding traffic laws. So we took advantage of the situation which was a trending topic at that time and decided to treat the paint buckets like cars.

  • Role Ideation | Art Direction
  • For Pachin Promotion
  • Type TVC, Print and Outdoor
  • Agency Fortune Promoseven, Egypt
Before you buy the Pachin Super Dreton 777, ask about the new traffic rules, because you might win a car.