Cadbury Dairy Milk Biscuit

The new Cabdury Dairy Milk Biscuit, is a light product compared to other Cadbury chocolates.

The insight was based on an Egyptian expression, “Be light”, usually used with people who are annoying or talk too much and feel like heavy burdens when they are around, so they are asked to be light.

  • Role Concept and Art Direction
  • For Cadbury
  • Type TVC
  • Agency Fortune Promoseven