Moro Enerygy Race

  • Role Concept, Design and Art Direction.
  • For Cadbury
  • Type Packaging,Print and Activation.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. Moro chocolate is positioned as the Cadbury energy booster. Cadbury Egypt wanted to run a campaign along with an activation to relaunch Moro with a new fresh packaging, which they asked us to do as well.

Given the brand positioning and young target group we revised the packaging to look more like an energy or protein bar and came up with the activation idea of running an RC Car and Go Kart race among college students, and 5 winners will be selected to attend the Formula 1 race taking place in Malaysia.


Packaging Redesign