Moro Enerygy Race
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury, and considered as an energy booster. Cadbury Egypt wanted relaunch the product with a new revised packaging and an activation that cues energy.
Given the brand positioning and young target group we revised the packaging to look more like an energy bar and launched the product along with an RC Car and Go Kart race activation among college students, and 5 winners were selected to attend the Formula 1 race that took place in Malaysia.
- Role Concept, Design and Art Direction.
- For Cadbury
- Type Packaging, print and activation.
- Agency FP7/Cairo